Business coaching · Application only
Business coaching for founders who are done negotiating with fear.
Apply to work with meThe problem
The launch that's been "almost ready" for a year.
The call you won't make. The hire you won't fire.
The decision you keep postponing because deciding wrong feels worse than not deciding at all.
Every one of them has a price tag. You're already paying it.
The offer — one, not ten
A 90-day 1-on-1 intensive for founders and executives stuck on a big decision — a hire, a fire, a pivot, a launch, a raise.
Application only. I take a small number of people at a time — because this doesn't work at scale, and I won't pretend it does.
Apply to work with meThe filter
If you want motivation posters, ofirless.com is that way.
If you want someone to call your bluff, stay.
About
I'm a founder-operator. I build and run real businesses — the portfolio keeps growing, and every one of them was built by moving through fear, not around it.
I don't teach theory. I don't do guru. I've sat in the chair you're sitting in: the delayed launch, the call I didn't want to make, the decision that kept me up. The difference between the founders who make it and the ones who don't usually isn't talent or capital. It's whether they move.
That's what the Fear Audit is. Ninety days of someone in your corner who won't let you negotiate with the fear anymore.
Apply. If it's a fit, you'll hear back within 48 hours.
Apply to work with meFAQ
You apply. If it's a fit, we start with a deep-dive session to name the decision you're stuck on and the fear underneath it. Then 90 days: weekly 1-on-1 calls plus async access between sessions. You leave with the decision made and the move in motion.
One call a week, roughly an hour, plus whatever you put into the work between sessions. This isn't a course you watch — it's decisions you make. The people who get the most out of it treat it like the most important meeting of their week.
No. Therapy looks backward and heals. This looks forward and moves. If you need therapy, get a therapist — I'll be the first to tell you.
Your application lands with me directly. If it's a fit, you'll hear back within 48 hours with next steps. If it's not a fit, I'll tell you that too — straight, no ghosting.
We talk about that after you apply, once I know what we're actually working on. High-touch 1-on-1 for 90 days isn't cheap, and it isn't supposed to be — cheap advice is worth what you pay for it.